Alvaro started his successful career as an entrepreneur at the tender age of 24. His story is unique. As a Chilean Canadian born in Lausanne, Switzerland, he was consistently surrounded by multiple cultures and languages from birth; one could say this had a big influence on the leader he is today. When it comes to education, music was not always his main focus. He graduated from Sheridan College, receiving a diploma in mechanical engineering, specializing in design. Soon after Alvaro discovered a new passion for computer technology and sound engineering – the rest is history.
He began exploring music by performing to small gathered crowds as a rapper/beatboxer and took it international to Chile, performing at sold out music events while on vacation – this is where the vision of Blocktrade Music Inc. took light.
From Frooty Loops, to basement studios, to industry quality sound – the journey was slow yet progressive. Blocktrade Music was born as an online beats distribution company. He realized that the demand for quality sound and support for aspiring artists in urban Toronto was much greater than anticipated so he incorporated the business as an official record label: Blocktrade Music Inc.
The record label launched in 2012 with the Wale: The Ambition Canada Tour in Canada – a sold out event garnering much media coverage, bringing together artist like Rochester, Maestro Fresh Wes, Meek Mill and more.
With his passion for music engineering, his leadership skills and his devotion to the craft, Blocktrade Music Inc. is sure to rise in 2014